Guides for experts building a personal brand
Each guide answers one question about positioning, writing about yourself or building a website. They are practical, dated and reviewed when something changes.
Start here.
Writing about yourselfProfessional bio examples and how to write oneA professional bio is a short text, written in the third person, that says who you are, who you help, what you do for them and why they can trust you. Keep three lengths ready: one line, one paragraph and one page.Reviewed 2026-11-02More guides.
- PositioningWhat is brand positioningBrand positioning is the place your brand holds in the mind of the person you want to serve: who you are for, what you do for them and why you are the better choice. For an expert it comes down to three decisions: who you serve, what you are known for and what you refuse to be.Reviewed 2026-11-02
- PositioningPersonal brand statement examplesA personal brand statement is one or two sentences that say who you help, what you help them achieve and how. A simple formula is: I help [who] [get what] by [how], so that [what changes for them].Reviewed 2026-11-02
- PositioningBrand voice examplesBrand voice is the consistent way a brand sounds in writing: its vocabulary, rhythm and attitude. Define it in three to five pairs such as "warm, not chatty", then test it by rewriting one real message in that voice.Reviewed 2026-11-02
- Writing about yourselfSpeaker bio examplesA speaker bio is a short third-person text an organiser can paste into a programme: who you are, what you speak about, why you are credible on it and what the audience takes away. Write three or four sentences, and keep a version for each length an organiser may ask for.Reviewed 2026-11-02
Keep reading.
- Personal brand website designPositioning, identity and website developed as one project for experts who sell what they know, so the right people understand your work and know how to start.
- Speaker website designAn event organiser compares several speakers in minutes. Your site has to show what you talk about, how you sound on stage and how to ask about a date, all on the first visit.
- Website design for coachesA coaching site has one job: help the right client recognise their situation, trust your way of working and book a first conversation without hunting for it.
- Website design for consultantsA buyer reads a consultant's site to decide one thing: is this the person to call for our problem. The site has to answer that before they open a second page.
Prefer to have it done?
Tell us what you do and who you work with. Your proposal sets out the deliverables and timeline before you decide.
Request a quoteOpens our quote page.