Website design for coaches
A coaching site has one job: help the right client recognise their situation, trust your way of working and book a first conversation without hunting for it.
What a coaching website needs.
- 01
A niche a reader recognises at once
“Leadership coach” describes thousands of people. “Coaching for leaders in their first year” tells the right reader the page is about them.
- 02
Programmes explained as experiences
One-to-one, group or company work: who each format is for, how sessions run, how long it lasts and what someone leaves with.
- 03
A first call that is easy to book
One consistent button on every page, a short note on what the call covers, and the scheduling tool you already use.
- 04
Proof in your clients’ words
Quotes and outcomes from your clients, shared with their permission and attributed as precisely as they allow.
- 05
Your approach and credentials
The method behind your sessions, your training and accreditation, and the story that explains why you do this work.
- 06
A reason to stay in touch
For readers not ready to book: a newsletter, short articles or a resource that keeps your thinking in front of them.
One example, in full.
The concept for Ingrid Berg leads with a promise her clients feel on day one in a new role, names who it is for in one sentence and offers a single next step: a call.
Concept based on a fictional brief. Website designed and built by us.
More examplesQuestions coaches ask.
Can my website take bookings for discovery calls?
Yes, the site can link to or embed the scheduling tool you use, so a visitor books without leaving the page.
I coach individuals and companies. One site or two?
Usually one site with two clear paths, because both buyers need to trust the same person. The paths share your story but differ in language, proof and next step.
Do I need professional photographs?
Real photographs of you build more trust than stock or illustrative images. The images in our concepts are illustrations; your site should use real ones.
How is this different from a template?
A template gives you a layout and leaves the message to you. We define the message, design the identity and build the site around your coaching.
Keep reading.
- Personal brand website designPositioning, identity and website developed as one project for experts who sell what they know, so the right people understand your work and know how to start.
- Speaker website designAn event organiser compares several speakers in minutes. Your site has to show what you talk about, how you sound on stage and how to ask about a date, all on the first visit.
- Website design for consultantsA buyer reads a consultant's site to decide one thing: is this the person to call for our problem. The site has to answer that before they open a second page.
- ExamplesConcepts for coaches, consultants, speakers and other experts. Each began as one sentence about who the person helps, and each looks like nobody else on the list.
Tell us who you coach.
Share who your clients are, how you work with them and what your site should do better. We reply with the scope before anything is agreed.
Request a quoteOpens our quote page.